Responsibilities

• Build and execute the outbound strategy: Create and optimize outbound email sequences, cold-calling campaigns, and prospecting motions that generate qualified pipeline.
• Own the full sales cycle: Manage opportunities from first outreach through client communication, service, and close, ensuring a strong customer experience throughout.
• Shape our go-to-market approach: Partner with marketing, operations, design, sales, and leadership to identify target markets, refine messaging, and uncover new growth opportunities.
• Create sales content: Develop messaging, snippets, and client-facing materials that improve outreach effectiveness and support new product launches.
• Measure and optimize performance: Maintain CRM accuracy, track key metrics, and use data to continuously improve outreach, conversion, and pipeline generation.
• Build the playbook: Document successful processes and best practices so this function can scale alongside the business.

Requirements

• Strong sales instincts paired with a personable, consultative communication style.
• Marketing and business acumen: you enjoy thinking about positioning, messaging, and market opportunities, not just activity metrics.
• Experience managing outbound prospecting, sales pipelines, and CRM workflows.
• Comfortable wearing multiple hats across sales, client relationships, and light content creation.
• Curious, resourceful, and excited to experiment. You'll have the autonomy to test new approaches, backed by executive support and the flexibility to iterate as we learn what works.