Group Product Director, HCP Marketing –Autoantibody

Horsham, PA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Lead HCP marketing for IMAAVY with cross-functional, data-driven strategy and KOL engagement across US immunology markets.

  • Own HCP marketing strategies and tactical plans for IMAAVY.
  • Must-have: cross-functional leadership with Medical Affairs, Regulatory, and KOL programs.
  • Standout: translate clinical data into commercial opportunities and manage matrixed teams.

Job Description

Responsibilities

  • Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
  • Development and execution of HCP marketing strategies, positioning, messaging and tactics to drive performance of IMAAVY
  • Lead in partnership with the Thought Leader Liaison team the relationship management for Key Opinion Leaders, professional education/conventions, and congress strategies.
  • Ensure strong partnership with sales and peer marketers responsible for Access/Fulfillment and DTC to ensure strong collaboration and consistency from strategy to execution; Should shape Immunology patient insights and tactical planning with matrixed partners and oversee access / customer experience pull through in HCP channels.
  • Work closely with the Commercial Excellence team to translate data into meaningful insights that shape strategy.
  • Play a critical role partnering with cross functional partners including Medical Affairs, Global Marketing, Finance, R&D, Quality, Sales and cross-franchise marketing to develop plans and tactics for the U.S. business and develop plans for translating clinical data into commercial opportunities.
  • Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.
  • Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.
  • Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans regarding IMAAVY data, competitor activities, market events and more; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan.
  • We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first.

Requirements

  • Education: - B.A./B.S. is required. An MBA or other related advanced degree is preferred.

Preferred

  • MBA or other related advanced degree is preferred.
  • Sales or Sales leadership experience is preferred.
  • Strong learning agility and command of clinical data preferred.
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
17

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