Drive the cardiothoracic Cryo Nerve Block therapy product marketing strategy, leading upstream development and downstream commercialization to build foundation, enable launches, and align cross-functional teams.

• Lead the product marketing team in the development and execution of the cardiothoracic Cryo Nerve Block therapy strategy, including upstream market development and downstream commercialization plans.
• Set priorities and manage day-to-day activities of the team to ensure strong performance and growth across the team.
• Develop the team through coaching and mentorship, supporting each individual’s career aspirations and development goals.
• Serve as a strong communicator and trusted leader, effectively guiding cross-functional teams and fostering collaboration across Clinical, R&D, Scientific Affairs, Regulatory, and Medical Education.
• Lead and guide the team to develop and implement upstream initiatives to build therapy foundation, including market assessments, procedure development, and voice-of-customer activities.
• Contribute to FTE plans and budget plans. Build a highly capable team through education, on-job experiences, and mentoring/development.
• Drive downstream marketing efforts such as messaging, promotional campaigns, and launch execution in partnership with commercial teams.
• Establish and maintain relationships with key opinion leaders (KOLs) and cascade internal insights to inform strategy and product development.
• Support clinical team with trial and registry activities, ensuring alignment with therapy objectives and evidence generation strategies.
• Represent the franchise at relevant society conferences and professional meetings to support therapy awareness and adoption.

Requirements

• Bachelor’s degree required or demonstrated equivalent combination of education, training, and experience
• Bachelor’s degree in marketing, biomedical engineering, or related field
• Minimum experience of seven to ten (7-10) years in Product Marketing, Sales, Professional Education, R&D, or other Medical Device experience
• Ability to influence and lead cross-functional teams without formal authority
• Exceptional writing skills, including experience in crafting messages for various channels
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Experience developing and deploying content in a highly regulated environment
• Ability to anticipate the expectations and needs of the organization to take a proactive approach in completing projects and problem recognition/ solving
• Ability to travel 25-35%
• Experience in Medical Device Marketing, Sales, Education or Engineering

Preferred

• Experience in Medical Device Marketing, Sales, Education or Engineering
• Experience leading and developing high-performing teams
• Experience commercializing a medical device therapy
• Ability to learn, comprehend and interpret technical information and promotional messages
• MBA, MS, or advanced degree

Benefits

• AtriCure has a variety of benefits available for US based employees and their families.
• Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.
• Corporate-based employees also have full access to our on-site fitness center and cafeteria.