Group Manager, Performance Marketing - Credit Karma

Responsibilities

• Own the end-to-end strategy, execution, and performance of paid acquisition channels — including Paid Search (SEM), Display, Programmatic, Native, and App Display
• Define the channel investment roadmap and prioritize spend allocation to maximize revenue contribution across Credit Cards, Auto Insurance, Personal Loans, Home, and Money
• Set channel-level KPIs and OKRs aligned to revenue targets; hold the team accountable to results
• Lead monthly updates to CFO and bring forward any incremental investment opportunities
• Drive a by channel roadmap, with testing and optimizations, along with the channel leads
• Partner with peer driving new member acquisition and top-of-funnel to recommend holistic budget allocations and plans that maximize one budget across multiple goals. Ensure offline media contribution is being capture in revenue reporting.
• Looking for a people-led leader to oversee, direct, and mentor 6-9 channel managers
• Foster a culture of experimentation, accountability, and continuous improvement
• Encourage adoption of AI enablement of media buying, optimizations, performance analysis, and data democratization - driving change by example
• Partner with recruiting to scale the team as the channel portfolio grows

Requirements

• 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
• Deep expertise in paid acquisition channels (SEM, Paid Social, OLV, Programmatic, App Display, Native)
• Proven track record of scaling paid programs to hit aggressive revenue targets
• Strong analytical skills — comfortable working with large data sets, building business cases, and presenting to senior leadership. Has worked with Media Mix Modeling measurement
• Experience managing multi-million dollar media budgets
• Excellent communication and cross-functional leadership skills
• Experience in fintech, consumer tech, or DTC products
• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing)
• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
• MBA or equivalent analytical degree

Preferred

• Experience in fintech, consumer tech, or DTC products
• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing)
• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
• MBA or equivalent analytical degree