Responsibilities

• Manage the comprehensive US Go-To-Market strategy, driving Gross Merchandise Value (GMV) growth through integrated creator, merchant, and viewer campaigns.
• Direct the Global Growth marketing strategy, partnering with Product and Data Science to build scalable user acquisition loops.
• Drive core product marketing for the organic YouTube Shopping merchant experience, collaborating closely with the Ads Marketing team.
• Own the Go-to-Market (GTM) strategy for marquee partnerships and serve as the primary liaison for US business leadership.
• Guide, mentor, and develop a high-performing team responsible for US GTM execution and global growth initiatives.

Requirements

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in go-to-market, product marketing, or growth marketing with a focus on e-commerce.
• 5 years of experience with people management.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience managing GMV or business growth through full-funnel marketing strategies in the e-commerce or retail sector.
• Experience working with Data Science and Product teams to drive product-led growth and optimization.
• Ability to launch go-to-market (GTM) strategies for partnerships at scale.
• Excellent executive presence and communication skills, with the ability to influence leadership and navigate a matrixed organization.