Group Director, Social Marketing & Strategy

Responsibilities

• Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned to client business goals.
• Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.
• Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.
• Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.
• Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.
• Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.
• Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.
• Drive business growth by uncovering incremental opportunities and expanding client partnerships.
• Help shape staffing plans, team structures, scopes, and overall account operations.
• Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.

Requirements

• 10+ years of experience in social marketing strategy, preferably within an agency environment.
• Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.
• Proven success building and developing high-performing teams.
• Executive presence with the confidence to challenge client thinking and advocate for strategic recommendations.
• Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.
• Deep understanding of social platforms, social best practices, and the evolving digital landscape.
• Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.
• Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.
• Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.
• Experience using social analytics and performance data to inform strategy and optimize results.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.