Responsibilities

• Design and socialize multi‑year business growth strategies across your portfolio; align executives on ambition, investment, and a practical change roadmap, resolving competing incentives and complex politics along the way. Ensure these strategies connect with day to day work and priorities.
• Proactively nurture trusted, resilient relationships across the stakeholder system (including C‑suite); lead frequent, strategic client touchpoints and formal cross‑functional account reviews that turn insight into decisions, analyze churn drivers, and implement preventive actions.
• Stay connected to client business performance and key monthly and quarterly deliverables.
• Oversee and elevate integrated planning across multiple accounts so plans are consistent, strategic, and aligned to business and portfolio objectives; standardize planning frameworks (audience strategy, channel mix, investment scenarios, pacing) and engage Strategic Planning for cross‑brand/multi‑market, long‑lead inventory, or complex governance needs.
• Review, strengthen, and pressure‑test Director‑level plans - fine‑tune investment levels, channel roles, forecasting assumptions, and trade‑offs - and partner closely with Analytics/Econometrics, Channel teams, and Creative to ensure feasibility and measurement alignment.
• Lead or co‑present senior‑level planning presentations and major pitches with Business Developmentand your VP, shaping the story, solution, and value proposition so they are clear, defensible, and aligned with leadership expectations.
• Drive product mastery & application of the Bliss Point App Suite. Build and demonstrate a product‑first operating model; set portfolio adoption, quality, and usage standards tied to retention, cross‑sell, and efficiency.
• Operate the feedback loop with Product: consolidate client needs, prioritize systemic issues, sponsor automation/operating model improvements that free capacity for higher‑value work, and influence the roadmap with your VP and Product leaders.
• Coach leaders to use App Suite insights in executive conversations; institutionalize narrative quality (what, so what, now what) across teams.
• Challenge and evolve measurement approaches (e.g., MMM, incrementality, attribution) across your clients; align executives on investment cases, risk/return profiles, and clear success thresholds.

Requirements

• Experience: 12+ years leading multi-million-dollar client engagements in performance marketing; repeated success driving growth and efficiency at enterprise scale.
• 6+ years people leadership (managing managers and ICs): hiring, coaching, performance management, and succession planning.
• Executive relationship leadership and change management; expert communication and expectation-setting; adept at complex alignment.
• Cross-channel literacy (Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, Creative) with strong measurement acumen (forecasting, KPI trees, MMM/incrementality literacy).
• Bliss Point fluency (or similar custom reporting platforms): translate MMM/Incrementality/Forecasting/Brand/Creative Insights into investment and testing decisions; partner effectively with Product/Analytics.
• Financial fluency via partnership: able to read/interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts; holds Ops/Finance accountable for excellence (without executing those tasks).
• Education/certifications: BA/BS required; advanced degree preferred or equivalent experience; public speaking/thought leadership a plus.

Preferred

• Deep vertical expertise (retail/ecommerce, subscription, CPG, fintech); experience leading enterprise transformations; content/creative strategy.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources