Google Ads Manager

Responsibilities

• Design, implement, and manage PPC (pay-per-click) campaigns across Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other digital platforms.
• Conduct thorough keyword research to identify high-performing search terms aligned with campaign goals.
• Monitor media performance analytics to optimize ad spend, improve conversion rates, and achieve key performance indicators (KPIs).
• Manage marketing campaign budgets meticulously, ensuring efficient allocation of resources for maximum impact.
• Utilize tools such as Google Analytics, Google Tag Manager, SEO tools, and web analytics reporting to track campaign performance and derive actionable insights.
• Perform audience segmentation and targeting strategies through social media management to enhance engagement.
• Collaborate with cross-functional teams on media planning, media buying, and creative development to ensure cohesive campaign execution.
• Generate detailed reports using spreadsheets and pivot tables to analyze campaign results and inform future strategies.
• Implement conversion optimization techniques to improve landing page performance and overall ROI.
• Stay updated on industry trends in SEM (Search Engine Marketing), paid search marketing, affiliate marketing, and digital marketing best practices.

Requirements

• Proven experience managing paid search campaigns with a strong understanding of Google Ads (formerly AdWords), Microsoft Ads (Bing Ads), Facebook Advertising, Twitter Ads, and other social media advertising platforms.
• Proficiency in web analytics tools such as Google Analytics and experience with web analytics reporting for campaign tracking.
• Strong knowledge of SEO tools, keyword research techniques, media performance analytics, and media planning strategies.
• Demonstrated ability in managing budgets in a search marketing role while maintaining cost efficiency.
• Familiarity with marketing analytics software including spreadsheets (Excel), pivot tables, and data visualization tools for reporting purposes.
• Experience with conversion rate optimization (CRO), SEM techniques, PPC campaign management, and media buying processes.
• Ability to leverage data-driven insights for decision making in digital marketing campaigns.
• Excellent communication skills with the capacity to collaborate effectively across teams on strategy development and execution.
• A proactive mindset with a passion for digital marketing innovation within e-commerce or online service environments.