Go-To-Market (GTM) Strategy Lead

Palo Alto, CA (On-site)

$169K/yr – $249K/yrSenior Level10+ years expFull time

Posted 6 months ago

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Job Summary

Drive HP’s GTM strategy across global and segment levels to align priorities, accelerate growth, and maximize efficiency.

  • Own global/segment GTM strategy and multi-year roadmaps.
  • Must-have: 10+ years in Strategy/Consulting or leadership with deep GTM expertise.
  • Standout: Experience influencing executives and mentoring GTM teams; strong AI/analytics focus.

Job Description

Responsibilities

  • Lead the creation, evolution, and execution of HP’s global and segment-level GTM strategy, including segmentation, RTM design, competitive analysis and ensuring alignment with corporate priorities and long term growth ambitions.
  • Create multiyear roadmaps that integrate customer insights, market dynamics, competitive intelligence, and financial modeling.
  • Optimize GTM mixes and 4P/3C frameworks to maximize revenue, margin, and coverage efficiency.
  • Drive high impact cross functional initiatives across Sales, Marketing, Product, Category, Finance, and Transformation teams.
  • Define OKRs/KPIs and establish rigorous measurement frameworks to track GTM performance.
  • Provide executive-level storytelling and influence; guide decision-making across VP+ and C suite stakeholders.
  • Mentor Go-to-market strategists, structure complex workstreams, and ensure clear execution in ambiguous environments.
  • Leverage AI, automation, and advanced analytics (Power BI, Excel, M365/OpenAI agents) to generate insights and scale impact.

Requirements

  • 10+ years of experience in Strategy, Consulting, Product, or Commercial leadership roles.
  • Deep GTM strategy expertise: segmentation, RTM strategy, multi‑year planning, competitive intelligence, and 4P/3C optimization.
  • Proven ability to lead cross‑functional teams and influence executives at the highest levels.
  • Strong analytical, modeling, and data‑storytelling capabilities; skilled in applying AI, advanced analytics, and smart automation to accelerate strategy work.
  • Knowledge of B2B enterprise and B2C hardware businesses, channel/partner models, and hardware market dynamics.
  • High ownership, curiosity, structured problem-solving, and strong program management skills.

Preferred

    Benefits

    • Health insurance
    • Dental insurance
    • Vision insurance
    • Long term/short term disability insurance
    • Employee assistance program
    • Flexible spending account
    • Life insurance
    • Generous time off policies, including;
    • 4-12 weeks fully paid parental leave based on tenure
    • 11 paid holidays
    • Additional flexible paid vacation and sick leave (US benefits overview)
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