Responsibilities

• Marketing Strategy, Campaign & Media Execution
• Own planning and execution of integrated marketing campaigns across all of North America
• Develop campaign strategies that span owned, earned, and paid media
• Develop media plans and channel recommendations aligned to campaign objectives, including budget allocation, channel mix, and flighting
• Manage campaign calendars, asset needs, and cross-channel coordination
• Ensure brand consistency, message clarity, and commercial focus across all touchpoints
• Go-To-Market & Product Launch Execution
• Own go-to-market execution for new product launches, line extensions, and initiatives
• Build and manage comprehensive launch plans including timelines and key milestones, target customer segments and priority channels, messaging hierarchy and key claims, required assets, media support, and enablement materials
• Serve as North American marketing lead in partnership with Global Marketing for all launches and major campaigns

Requirements

• 6–9 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent roles
• Proven experience leading integrated campaigns and product launch execution
• Experience working with Global or centralized marketing teams and adapting global strategies for local market execution
• Experience supporting multi-channel environments (D2C, Retail, Amazon, B2B/Industrial)
• Strong cross-functional leadership and project management skills
• Clear, structured communicator able to simplify complex information and influence across regions
• Comfortable with hands-on execution
• Highly organized, detail-oriented, and deadline-driven
• Practical, responsible use of AI tools to accelerate work without sacrificing quality

Preferred

• Strong owner mindset – Takes accountability for outcomes, not just deliverables; comfortable being the single point of ownership for campaigns, launches, and media execution
• Brand steward – Acts as a consistent champion and guardian of brand standards, positioning, and BVI
• Execution first– Hands-on delivery in a fast-paced, resource-lean environment
• Highly organized and process-oriented – Brings structure to ambiguity and manages multiple initiatives simultaneously
• Adaptable and resilient – Thrives in evolving environments and adjusts quickly when priorities shift

Benefits

• Employee discounts
• Health insurance
• Paid time off
• Health, dental, vision, and life insurance
• Short-term disability
• Paid vacation and sick leave
• 401k company match
• Employee Assistance Program (EAP)
• Health/Fitness reimbursement
• Flexible Spending Account (FSA)