Go to Market Manager (GTM) (Eplan) at Eplan | Houston, TX

Eplan

Go to Market Manager (GTM) (Eplan)

Houston, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead GTM execution in the U.S. to translate global strategy into local campaigns, align messaging with commercial priorities, and coordinate cross‑functional launches.

Own U.S. GTM planning and enablement across Sales, Marketing, and Services
Must-have: 5+ years of GTM/campaign execution and strong stakeholder management
Strong cross‑functional collaboration with HQ and field teams

Job Description

Responsibilities

Translate global GTM strategy into actionable U.S. plans.
Shape and optimize the U.S. customer journey.
Align campaigns and launches with U.S. commercial priorities.
Serve as the primary U.S. liaison to global GTM.
Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
Maintain strong communication between U.S. operations and HQ.
Adapt global content for U.S. industries and buyers.
Lead GTM enablement across the Americas.
Ensure all localized assets are relevant and consistent.
Gather structured feedback from Sales and Services.
Provide insights on content gaps, campaign performance, and market needs.
Help refine audience targeting and messaging.
Support product launches, digital events, and U.S. GTM initiatives.
Align topics and messaging with global themes.
Support GTM budget planning.
Track KPIs, ROI, and pipeline impact.
Recommend improvements for targeting and spend effectiveness.
Define precise buyer segments with Field Marketing.
Ensure paid media aligns with high‑ROI customer groups.

Eplan

3.9 Glassdoor

Eplan provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. Eplan is also the ideal partner to streamline challenging engineering processes. Both standardised as well as customised interfaces to ERP and PLM/PDM systems ensure data consistency along the whole value chain. Working with Eplan means boundless communication across all engineering disciplines. No matter whether small or large enterprises: Customers can apply their expertise more efficiently. Worldwide, EPLAN supports 673,100 customers. Eplan wants to grow further with customers and partners and pushes integration and automation in engineering forward. Within the Eplan Partner Network, open interfaces and seamless integrations are realised together with partners. „Efficient engineering“ is the focus. Eplan was founded in 1984 and is part of the owner-operated Friedhelm Loh Group. The group operates worldwide, with 13 production sites and 95 international subsidiaries. It has 12.600 employees and posted revenues of €3,1 billion euros in fiscal 2024. In 2023, the Friedhelm Loh Group was presented with the “Best Place to Learn” and “Employer of the Future” awards. For more information, visit:www.eplan-software.com and www.friedhelm-loh-group.comLegal notice: https://www.eplan.de/legal-notice/ Privacy policy: https://www.eplan-software.com/company/portrait/about-us/legal-information/privacy-policy/

Founded in 1984

Monheim, North Rhine-Westphalia, DEU

1.3K employees (102 in marketing)

www.eplan.de

77% recommend to a friend

85% CEO approval