Global Social Media Manager

Responsibilities

• - The Global Social Media Manager is Lingo's lead for owned social channels, responsible for shaping our social strategy, driving content development, and building an engaged community of users and advocates.
• - This is both a strategic and hands-on role. You'll define how Lingo shows up across social platforms, while also owning the day-to-day execution that brings the brand to life. One day you may be developing a quarterly content strategy; the next, responding to comments, reviewing creative, or publishing a post tied to a cultural moment.
• Social Strategy & Performance: - Develop and execute Lingo's social media strategy across key platforms, including Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging channels. - Define content pillars, channel approaches, tone of voice, and social-first storytelling opportunities. - Establish KPIs and regularly assess performance, turning insights into actionable recommendations. - Monitor trends, platform changes, and cultural conversations to identify opportunities for growth and engagement.
• Content & Community: - Own Lingo's editorial calendar from planning and briefing through publishing and optimization. - Partner with internal creative teams, agencies, and creators to develop engaging platform-native content across video, static, story, and live formats. - Write and review social copy that reflects Lingo's brand voice and complies with legal and regulatory requirements. - Serve as the voice of Lingo in social channels, managing community engagement across comments, DMs, mentions, and conversations. - Develop programs that encourage participation, advocacy, user-generated content, and long-term community growth.
• Cross-Functional Partnership: - Collaborate closely with Influencers & Creators and Brand Partnerships teams to integrate social into broader marketing initiatives. - Share community insights, audience feedback, and emerging themes with cross-functional stakeholders. - Partner with Legal, Regulatory, and Medical Affairs to ensure content aligns with Abbott policies and industry requirements.

Requirements

• - 4-6 years of social media and community management experience for a consumer-facing brand.
• - Experience developing social strategies and executing content across multiple platforms.
• - Exceptional writing and communication skills, with the ability to adapt tone and messaging for different audiences and channels.
• - Experience with social media management, listening, and analytics tools.
• - Strong analytical skills and the ability to translate performance data into actionable insights.

Preferred

• - Experience in health technology, wellness, consumer devices, or other regulated industries.
• - Familiarity with influencer, creator, or partnership programs.
• - Experience growing and engaging online communities.
• - Experience supporting organic and paid social initiatives.
• - Familiarity with CGM, metabolic health, wearable technology, or adjacent categories.

Benefits

• - Career development with an international company where you can grow the career you dream of.
• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with a high employer contribution.
• - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.