Global Senior Marketing Director

Responsibilities

• Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence.
• Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.

Requirements

• Bachelor’s Degree, preferably in business, marketing, or the sciences.
• Extensive experience in the pharmaceutical, healthcare, or biotech industries.
• Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Demonstrated experience in financial competence with a clear understanding of P&L and business drivers.
• Experience engaging with external customers, such as key opinion leaders and payers.

Preferred

• Strong critical thinking and problem-solving skills.
• Experience in the respiratory therapeutic area, preferably in biologic therapies.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to transform strategic plans into action.
• Experience in innovative thinking to bring bold ideas to life.
• Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.