Senior Director, Global Category & Innovation Marketing Intelligence Services

Responsibilities

• Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
• Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
• Lead the creation and execution of custom research driven by strategic customer needs.
• Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Requirements

• Bachelor’s degree in Marketing, Business or related field, Masters preferred.
• 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.
• Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
• Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
• Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
• Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
• Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
• System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
• Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

Preferred

• Masters preferred.