Global Product Marketing Manager, Programmatic & Delivery – Ads

Responsibilities

• Own the global go-to-market strategy (including positioning, enablement, and rollout) of key advertising capabilities across programmatic buying and ad delivery, serving as the central point of contact for programmatic product updates and relationships with DSP partners.
• Be the source of upstream product knowledge for regional PMM counterparts across the globe, partnering to adapt product communications for regional audiences.
• Ensure products are commercially ready and easily understood by market-facing and external stakeholders. Own naming, positioning, launch timelines and market-facing collateral for new product launches.
• Influence product development through a deep understanding of the competitive landscape, market trends, agency and brand client needs, use cases and research. Provide high signal on product <> market fit of existing solutions.
• Develop marketing deliverables that bring technical solutions to life in a succinct and exciting way (e.g., external materials, sales enablement, demos and assets).
• Lead strategic initiatives, including maintaining our standards for commercial readiness and how it is implemented across the entire ads portfolio, working with marketing operations and analytics teams to manage readiness gates, launch calendars and KPIs.
• Work with a large and diverse cross-functional ecosystem across product, product support, regional PMM and sales teams, enablement, sales solutions, ads marketing, legal, policy, and planning and operations.
• Build trust and credibility with both technical and market-facing stakeholders and XFNs to drive the Netflix Ads business forward

Requirements

• 10+ years of experience in product marketing within programmatic advertising, ad tech and/or the B2B advertising space, preferably within or adjacent to ad supported streaming.
• Deep, technical product knowledge of programmatic advertising and the DSP ecosystem (e.g., deal types, in-DSP buying and measurement, DSP integrations), with direct experience managing go-to-market relationships with DSP or agency trading partners. Direct DSP experience a plus.
• Strong fluency in ad tech and ad delivery (e.g., ad serving, auction mechanics, measurement and reporting, CDN or retail media); the ability to explain complex capabilities clearly to advertisers, agencies and internal partners.
• Experience owning a portfolio of early-stage products where the narrative and the product are being defined at the same time.
• Strong experience partnering cross-functionally on product strategy, positioning and narrative, and GTM launches, with credibility to partner directly with Product, Ad Tech, and platform and measurement partners.
• Excellent communication and storytelling skills, using data to lead messaging and land key strategic decisions.
• Strategic vision coupled with strong project management, planning and organizational skills, including the ability to handle multiple projects simultaneously and deliver under tight timelines.
• Ability to execute on near-term business priorities while building a long-term strategy.
• Ability to collaborate in an environment that values talent density, candid culture and inclusiveness.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• We also offer paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full-time salaried employees are immediately entitled to flexible time off.
• See more details about our Benefits here .