Global Product Marketing Manager, Cell Sorters

Responsibilities

• Global Launch Leadership, Growth Execution & Market Development
• Lead major global cell sorting launches—from strategy and launch readiness to regional activation and post-launch growth.
• Shape global go-to-market strategy for the BD FACSDiscover S8 Cell Sorter and BD FACSAria family.
• Turn customer, scientific, and market insights into portfolio decisions and growth opportunities across research, biopharma, translational science, and other priority segments.
• Measure launch readiness, demand, adoption, and business performance to guide execution and growth.
• Unite global and regional teams around launch milestones, evidence, messaging, training, demand generation, and sales readiness.
• Partner with growth marketing and marketing communications to drive demand, adoption, and revenue through digital campaigns, events, webinars, thought leadership, and customer advocacy.
• Bring scientific, workflow, and business value to life through differentiated positioning, compelling customer content, and practical sales tools.
• Customer, Commercial & Regional Engagement
• Build strong relationships with researchers, core laboratory leaders, key opinion leaders, and strategic customers to deepen market understanding and accelerate adoption.

Requirements

• Bachelor's degree in life sciences, business, marketing, or a related field required; an MBA or a master's degree or PhD in immunology, cell biology, or a related scientific discipline preferred.
• Strong hands-on knowledge of cell sorting, cell sorters, and flow cytometry workflows and applications; a clear understanding of customer needs, market dynamics and competitor landscape
• At least 3 years of experience in life sciences product marketing or global marketing.
• Ability to turn scientific, customer, market, and performance data into clear strategies and actionable commercial plans.
• Excellent written, verbal, and presentation skills, with the confidence to influence senior leaders and cross-functional partners.
• Strong program leadership, prioritization, analytical, and problem-solving skills, with a track record of moving work forward independently.

Preferred

• MBA or a master's degree or PhD in immunology, cell biology, or a related scientific discipline preferred.
• Advanced proficiency in PowerPoint, Word, and Excel; experience with Think-Cell, Power BI, Salesforce.com, and ServiceMax is helpful.

Benefits

• Benefits may include: Health & Well-Being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
• Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.