Responsibilities

• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy teams
• Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
• Partner across the PMM, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Requirements

• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
• 12+ years of full-time experience in Product Marketing, partnering closely with Product teams
• Experience crafting GTM strategies based on consumer-driven insights
• Experience with consumer-facing product launches and consumer campaigns
• Deep understanding and/or active use of consumer AI products
• Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
• Experience driving presentations with executives and cross functional teams
• Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
• Experience with 0-to-1 products in ambiguous, fast-paced environments
• Strong written and verbal communication skills

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Copywriting experience
• International experience
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Internet, technology or generative AI industry experience
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• MBA or graduate degree in a relevant field