Responsibilities

• Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms - bringing a strategic, test-and-learn mindset to keyword architecture, bid strategy, campaign structure, and budget decisions tied to pipeline and revenue goals
• Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting, and bidding optimization - and develop a clear point of view on winning in AI-native environments where user behavior and search itself are fundamentally changing
• Partner with SEO, Web, and Product teams to align paid and organic strategy, optimize landing pages for conversion and message-match, and close the loop between ad platform inputs and down-funnel quality signals like product activation and revenue
• Define the SEM measurement framework from click to product activation to revenue, and communicate insights, experiment results, and strategic recommendations to senior leadership through dashboards and clear data narratives

Requirements

• 7+ years of experience in paid search and SEM, including at least 2 years managing global programs with significant budget accountability
• You think in frameworks - you can isolate variables, design structured tests, and clearly articulate your decision-making process, even in situations where you haven't had direct experience
• You're highly analytical with experience building dashboards and reports in tools like GA4, Looker, or Tableau, and designing A/B tests with statistical rigor
• You have a strong understanding of how paid and organic search interact across the full funnel, and how down-funnel quality signals can and should feed back into campaign strategy
• You're actively leveraging and harnessing AI's impact on search - from AI Overviews to conversational search - to implementing AI tools to execute and scale your programs and workflows

Preferred

• You have experience in B2B product-led growth companies, marketing to SMBs and or consumer marketing.
• You're adept and comfortable with other paid media channels: paid social, display, programmatic.

Benefits

• Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best.
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.