Global Paid Media Specialist

Indiana, PA (On-site)

$75K/yr – $90K/yrSenior Level3+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global paid media strategy and execution across multi-country campaigns, driving localization, tracking, and budget optimization for Google, Meta and other channels while leading A/B testing and performance scaling.

Job Description

Responsibilities

  • Global Campaign Paid Media Strategy & Execution
  • Plan, ship, and manage multi-country campaigns via agency partners across:
  • Google Ads (Search, Display, Performance Max, YouTube)
  • Meta Ads (Facebook & Instagram)
  • Additional relevant paid channels as needed
  • Develop localized campaign structures aligned to regional goals and metrics
  • Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
  • Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
  • Manage budget allocation across markets based on performance and growth opportunity
  • Performance Optimization & Scaling

Requirements

  • 3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
  • Experience managing multi-country or international campaigns
  • Advanced proficiency in:
  • Google Ads
  • Meta Ads
  • Influencer Ads/Whitelisting
  • Strong knowledge of:
  • Google Analytics 4
  • Google Tag Manager
  • Meta

Preferred

  • Experience in multi-location or international media/marketing agency
  • Familiarity with CRM integrations, campaign processes, and conversion tracking
  • Experience scaling performance campaigns internationally

Benefits

  • on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
  • Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$76.3K
Traffic Source Mix
Search
30.5%
Direct
59.2%
Referral
3.8%
Social
4.9%
Paid
1.5%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
4