Global Paid Media Specialist

Responsibilities

• Global Campaign Paid Media Strategy & Execution
• Plan, ship, and manage multi-country campaigns via agency partners across:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• Additional relevant paid channels as needed
• Develop localized campaign structures aligned to regional goals and metrics
• Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
• Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
• Manage budget allocation across markets based on performance and growth opportunity
• Performance Optimization & Scaling

Requirements

• 3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
• Experience managing multi-country or international campaigns
• Advanced proficiency in:
• Google Ads
• Meta Ads
• Influencer Ads/Whitelisting
• Strong knowledge of:
• Google Analytics 4
• Google Tag Manager
• Meta

Preferred

• Experience in multi-location or international media/marketing agency
• Familiarity with CRM integrations, campaign processes, and conversion tracking
• Experience scaling performance campaigns internationally

Benefits

• on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
• Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.