Global Marketing Strategy Manager

Glendale, CA (On-site)

$116K/yr – $155K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive global marketing campaigns for Disney Consumer Products by coordinating cross‑functional teams, budgets, and partner activations.

  • Own campaign schedules, milestones, and cross‑regional execution.
  • Must-have: 4+ years in marketing strategy or brand marketing with cross‑regional campaigns.
  • Standout: Experience coordinating with global stakeholders across EMEA/APAC/NAM/LATAM and managing budgets.

Job Description

Responsibilities

  • Own campaign schedule; development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
  • Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping global stakeholders and licensee partners up to date on campaign development real time. Facilitate best practice exchange and insights across global markets
  • Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
  • Identify partnership opportunities, create pitch materials and deliver partnership activity
  • Facilitate a strong working relationship with licensees and partner on campaign initiatives to plan, execute and optimize throughout the year
  • Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
  • Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and partner activations
  • Manage cross-functional collaboration and global input (EMEA, APAC, NAM, LATAM) across Global Marketing, Global Brand Commercialization, Global Category, Global Communication and Global Digital/Media to execute campaigns

Requirements

  • 4+ years previous work experience in Marketing Strategy, Consumer Products (experience in hardlines categories preferred) or Brand Marketing
  • Strong presentation and communication skills, including storytelling, scripting, and the ability to develop and deliver clear, compelling presentations. Experience with project management including working with competing priorities and tight deadlines.
  • Experience in delivering multi-platform campaigns including retail, experiential, digital and above-the-line marketing
  • Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
  • Experience of creating content that can be understood and repurposed across many different languages and territories; demonstrable understanding of cultural sensitivities. Experience partnering with regional teams to localize and execute global marketing strategies across multiple markets and cultural context
  • Strong digital marketing experience and demonstrable skills in leveraging social media channels
  • Proven experience of building effective relationships, and fostering collaboration across departments to achieve financial targets and joint goals
  • Proven experience of managing and working within allocated budgets
  • Strong operational marketing skills, KPI setting, campaign planning and creative concept development, budget tracking, stakeholder management, and creative briefing through campaign activation across multiple audience platforms
  • Proven presentation skills, including deck development in PowerPoint and/or Keynote, storytelling, scripting, and live presentation delivery. Overall Computer Literate including MS Word, Excel, etc.
  • Strong understanding of retail marketing and integrated campaign execution
  • Ability to navigate and operate within legal and compliance guidelines
  • Willingness to travel for business as needed; Possess a valid passport.

Preferred

  • Experience delivering of pan-regional campaigns; exposure to working across Global campaigns
  • Experience mobilizing cross-functional teams, problem-solving, influencing, and gaining cross-line-of-business (XLOB) buy-in
  • Experience presenting to a variety of audiences both internal and external for different levels of staff up to executive and leadership level
  • Comfortable with interacting with partners that are in multiple time zones and countries.

Benefits

  • Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide.
  • Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Disney Experiences logo

Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.ParksDisney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences.ExperiencesDisney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney.ProductsDisney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.

4K employees (801 in marketing)

Traffic Signals

Monthly Visitors
66.3K
Traffic Source Mix
Search
48.9%
Direct
37%
Referral
12%
Social
1.7%
Paid
0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
461 (12% of company)
Median Career Experience
26 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
1

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