Global Marketing Manager - Plasma Innovations

Lakewood, CO (On-site)

$108K/yr – $135K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the market messaging and cross‑functional launch discipline for a regulated life sciences portfolio, turning market research into multi‑channel campaigns, KOL programs, and evidence‑driven assets.

  • Market research to identify opportunities and shape portfolio messaging and positioning.
  • Launch readiness and omnichannel asset development with Product Management and Communications to drive adoption.
  • Adoption measurement and evidence translation to programs that track revenue, share, and impact.

Job Description

Responsibilities

  • Conduct market assessments and market research to identify opportunities.
  • Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.
  • Lead development of service offerings and program launches to strengthen brand positioning.
  • Collaborate with Global Product Management on launch readiness for new products and services.
  • Partner with Corporate Communications to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).
  • Ensure messaging consistency and integration of the PI portfolio into promotional programs, sales tools, and customer communications.
  • Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.
  • Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach.
  • Provide field training and insights to accelerate adoption and ensure alignment with customer needs.
  • Identify adoption barriers and contribute to strategies to overcome them.

Requirements

  • Bachelor’s degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
  • Minimum 5 years’ experience in global marketing and/or sales, preferably in MedTech, Biotech, Pharma, or other regulated Life Sciences industries.
  • An equivalent competency level acquired through a variation of these qualifications may be considered.
  • Physical Requirements Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

Preferred

  • Experience in Plasma field strongly preferred
  • Scientific or Technical background in Plasma applications, therapies, and markets strongly preferred.

Benefits

  • In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
  • We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Chmitted to excellence
  • Creativity – Striving for innovation
  • To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.
  • Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.
Terumo Blood and Cell Technologies logo

Terumo Blood and Cell Technologies

Headquartered in Lakewood, Colorado, Terumo Blood and Cell Technologies is a global leader in blood component, therapeutic apheresis and cellular technologies serving customers in more than 150 countries. As the only company with the unique combination of apheresis collections, manual and automated whole blood processing and pathogen reduction, we believe in the potential of blood to do even more for patients than it does today. This belief unites our organization, inspires our innovation and strengthens our collaboration with customers. Originally established in 1964 as COBE Laboratories, today, nearly 7,900 associates around the world are deeply committed to our vision of working together for better lives and our promise to unlock the potential of blood and cells. One way we back these words is through our pledge to be a conscientious corporate citizen and conduct our business in a way that provides social, environmental and economic benefit. At Terumo Blood and Cell Technologies, discovery never stops. We share a passion for thinking in new and different ways and we are proud to support education and research through a variety of community involvement activities as well as by providing grants to advance treatment options for patients. We know the work we do matters and has the potential to fundamentally improve health care. We remain dedicated to ensuring the lifesaving gift of blood is available around the world and to meeting and exceeding the needs of our customers and the patients we ultimately serve.If you are the best at what you do, we invite you to explore career opportunities with us now! We have careers in:•R&D•IT•Engineering•Clinical Sciences•Manufacturing•Software Development•Quality and RegulatorySocial Media Policy: https://www.terumo.com/socialmedia_policy

Founded in 1964
Denver, Colorado, USA
3.6K employees (168 in marketing)

Traffic Signals

Monthly Visitors
47.8K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
40.1%
Direct
45.3%
Referral
7.7%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
146 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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