Global Marketing Manager

Responsibilities

• Own the global marketing strategy and investment priorities for Metcal and Techcon. Work with Sales and Product Management to assess market opportunities, set brand objectives and determine where marketing resources will have the greatest impact.
• Lead the organization of the marketing function through an annual plan, activity calendar, budget allocation and project reviews. Set priorities, responsibilities and deadlines, resolve competing requests and keep delivery on track.
• Define the digital marketing strategy, including the choice of advertising platforms, target audiences and campaign investment. Evaluate tools and approaches to improve lead generation, and lead delivery while remaining hands-on where needed.
• Lead marketing strategy for product launches and ongoing promotion with Product Management. Define positioning, customer benefits, target markets and campaign objectives, and coordinate execution across regions.
• Set priorities and content standards for how the brands and products are presented through channel partners. Lead improvement plans with Sales and partners to strengthen product information, online presentation and joint marketing effectiveness.
• Own the trade show, event and sponsorship plan, including selection, objectives and budget allocation. Lead project coordination with suppliers and internal teams, and assess results with Sales to guide future participation.
• Introduce AI tools and workflows to improve marketing efficiency, content development and campaign delivery, while maintaining technical accuracy and brand standards.
• Set the content strategy and project priorities to support brand and product objectives. Determine what to deliver internally and what to outsource, define briefs and quality expectations, and direct external partners for video, manuals, design and other specialist work.
• Define how marketing performance and return on investment will be measured. Review campaign and event results and lead quality, and use the findings to adjust strategy, priorities and spending.

Requirements

• Digital marketing experience: proven ability to plan and deliver B2B campaigns, select advertising platforms, manage spending and use results to improve visibility and qualified lead generation.
• Project management and organization: a track record of coordinating multiple projects, stakeholders, suppliers and deadlines, with clear plans, budgets and follow-up.
• Marketing ownership and judgment: experience taking responsibility for marketing plans, recommending improvements and deciding where to focus resources, with the ability to work independently and remain hands-on.
• Technical B2B experience: ability to understand technical products, communicate customer benefits clearly and work closely with Product Management and Sales on messaging, launches and promotion.
• AI implementation: practical experience introducing AI tools and workflows into marketing activities, with examples of implementation and improvements in efficiency.
• Bachelor’s degree
• MBA is a plus

Preferred

• Electronics, industrial equipment, manufacturing or related technical markets.
• Experience improving marketing content and activities with channel partners.
• International marketing experience. Previous experience in all three regions, including APAC, is not required.
• Familiarity with HubSpot, Salesforce or similar marketing and CRM tools.
• Travel may be required for trade shows, partner activities and internal meetings.

Benefits

• Benefits: Benefits For This Position Include: A 401(K) Savings Plan With Employer Contributions; Medical, Dental And Vision Insurance; Wellness Programs; Health Savings Account, Health Care And Dependent Care Flexible Spending Accounts; Company Paid Short-Term Disability And Long-Term Disability; Company Paid Employee Basic Life And Ad&D Insurance; Supplemental Employee And Dependent Life Insurance; Optional Accident, Hospital Indemnity And Critical Illness Insurance; Adoption, Surrogacy, And Fertility Benefits And Assistance; Commuter Benefits; Parental, Military, Jury Duty, And Bereavement Leaves Of Absence; Paid Time Off, Including 10 Paid Holidays Per Calendar Year, 120 Paid Vacation Hours For Salaried Positions And 80 Paid Vacation Hours For Hourly Positions Annually, 40 Paid Sick Leave Hours Frontloaded Annually On January 1St Or As Provided Under State And Local Paid Sick Leave Laws, Business Travel Services; Employee Discounts; And An Employee Assistance Program That Includes Company Paid Counseling Sessions And Legal Services. Eligibility For Benefits Is Governed By Applicable Plan Documents And Policies.