Global Marketing Manager, Atellica Assays – Infectious Disease (Remote)

USA (Remote)

$138K/yr – $190K/yrSenior Level5+ years expFull time

Posted 21 hrs ago

Job Summary

Own the Infectious Disease portfolio strategy from opportunity assessment through launch and lifecycle management, leading cross-functional development and global commercialization while driving market insights and growth opportunities.

  • Define global strategy and lifecycle management for Atellica Infectious Disease assays
  • Lead cross-functional development and global launches with R&D, Regulatory, and regional teams
  • Drive market insights, competitive strategy, and growth opportunities

Job Description

Responsibilities

  • Infectious Disease Portfolio Strategy and Lifecycle : Develop the global strategy for assigned Atellica Infectious Disease assays, from opportunity assessment and product definition through launch, growth, and lifecycle management. Assess market potential, customer needs, competitive dynamics, and portfolio performance to recommend priorities, investments, and product enhancements.
  • Customer, Clinical and Market Insights: Build a deep understanding of Infectious Disease testing needs across laboratories, health systems, and other relevant stakeholders. Gather voice-of-customer and regional insights, identify unmet needs, and translate them into product requirements, market opportunities, and differentiated value propositions.
  • Product Development and Cross Functional Leadership : Partner with R&D, Medical Affairs, Regulatory, Quality, and regional teams to inform product requirements, evidence needs, claims, and launch plans. Represent the market and customer perspective at development and portfolio decision points and help teams resolve trade-offs that affect customer value and commercial success.
  • Global Launch and Commercialization: Lead global positioning, messaging, launch planning, and readiness for assigned assays. Develop customer-facing content, sales tools, training, and campaign strategies that regional teams can adapt to their markets. Coordinate across assays, analyzers, automation, and informatics to present a clear, integrated customer offering.
  • Competitive Strategy and Growth: Monitor competitor portfolios, testing practices, and market trends. Develop practical competitive selling guidance and support pricing and value discussions. Track launch performance, adoption, and customer feedback; use those insights to refine plans and identify opportunities for growth.

Requirements

  • 5+ years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics space.
  • Experience contributing to portfolio strategy, product development, global or regional launches, and post-launch growth.
  • Ability to turn complex clinical and technical information into clear customer value propositions and effective commercial tools.
  • Demonstrated success leading work across functions and influencing stakeholders without direct authority.

Preferred

  • Experience with infectious disease assays, immunoassay, or core laboratory diagnostics.
  • Experience developing market assessments, business cases, pricing recommendations, or product forecasts.
  • Global or international marketing experience, including collaboration with regional commercial teams.
  • MBA or advanced degree in business, life sciences, or related discipline
  • Key Attributes: Customer-focused: Seeks to understand laboratory and clinical needs and turns insights into action.
  • Key Attributes: Strategic and analytical: Makes sound recommendations using market, customer, competitive, and performance data.
  • Key Attributes: Collaborative: Builds alignment across technical, clinical, and commercial teams.
  • Key Attributes: Clear communicator: Makes complex information useful to audiences with different backgrounds.
  • Key Attributes: Accountable: Sets priorities, manages competing demands, and follows through on commitments

Benefits

  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Siemens Healthineers logo

Siemens Healthineers

Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.

Forchheim, Bavaria, DEU
49K employees (2,081 in marketing)

Salaries

Posted range

$138K/yr – $190K/yr

Taken straight from the job posting.

See all Siemens Healthineers salaries

Marketing Team

Marketing Team Size
1,663 (3% of company)
Median Career Experience
27 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.8B
Last Raise
$2.5M
Grant, 5 years ago

Funding History

  • May 2021
    Grant • $2.5M
  • Mar 2021
    Post IPO Equity • $2.8B

Traffic Signals

Monthly Visitors
926.4K
Monthly Google Ads Budget
$33.6K
Traffic Source Mix
Search
49.4%
Direct
37.1%
Referral
7.5%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~48.9K

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