Responsibilities

• Platform Strategy & Governance - Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy.
• Platform Strategy & Governance - Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys.
• Platform Strategy & Governance - Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements.
• Campaigns, Journeys & Orchestration - Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud.
• Campaigns, Journeys & Orchestration - Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency.
• Campaigns, Journeys & Orchestration - Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs.
• Data, Integration & Segmentation - Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers.
• Data, Integration & Segmentation - Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets.
• Data, Integration & Segmentation - Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards.
• Platform Operations & Release Management - Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
• Platform Operations & Release Management - Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
• Platform Operations & Release Management - Coordinate platform upgrades, third-party integrations, and vendor feature adoption.
• Compliance, Risk & Quality - Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls.
• Compliance, Risk & Quality - Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience.
• Vendor & Agency Management -