Director of Brand Engagement
Midwest Veterinary Supply, Inc.
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8 hrs ago
Global Innovation Brand Manager - BABYBEL
Chicago, IL (Hybrid)
$125K/yr – $130K/yrSenior Level4+ years expContract
Posted 3 months ago
Job Summary
Own end to end global innovation and renovation from discovery to launch with cross functional partners, balancing brand architecture, profitability and CSR while shaping the 5 year pipeline.
- Own the global lifecycle from need identification to launch, including business case and size of prize with local marketing teams and R&D.
- Coordinate cross country collaboration with Strategic Insights, RID, and local markets to de risk and accelerate launches.
- Drive product superiority and CSR renovations while keeping COGS and profitability targets in view.
Job Description
Responsibilities
- Lead innovation and renovation projects from exploration to launch, reporting to the Innovation Group Platform Manager, who retains final responsibility for the innovation and renovation strategy.
- Focus on operational leadership and project delivery, in close collaboration with countries, R&D and Strategic Insight teams, and factories.
- Support and Execute the Innovation & Renovation Strategy in Retail and OOH.
- Contribute to the Group the 5Y Innovation Pipeline in line with the Brand Architecture and Brand Strategy, including breakthrough concepts, quick-wins, and roll-outs, to deliver profitable growth.
- Lead the Out of Home Babybel project in line with the strategy together with OOH global team in line with Group and Brand ambition.
- Drive global Innovation and Renovation projects from identification of needs to execution, including Business Case management (size of prize, competition…) and launch plan in collaboration with RID, Strategic Insights, Global Babybel Equity team and Local marketing teams.
- Drive Renovations for Product Superiority & CSR: lead renovation initiatives to deliver product superiority and CSR ambitions, working with R&D.
- Ensure COGS & Profitability Targets: ensure cost of goods sold and profitability targets are met, optimize sourcing, and lead platform extensions and productivity programs.
- Transversal Relations: Build and maintain strong transversal relationships with Local Marketing Brand Manager and key partner functions (Industrial, R&D, Finance, Supply Chain).
- Support prioritization of the innovation pipeline for topline growth, lead development of key innovation projects, and collaborate with R&D, Strategic Insights and Local Markets.
Bel Group
Bel Group is one of the most diversified business conglomerates with a hard - earned reputation for excellent business practices and products’ quality with its operational in Asia, Europe and America. The Group’s activities encompass; Financial services, Telecommunications & IT Consultancy, Oil & Gas, Logistics - Manufacturing, Infrastructure ,Consumer & Retail, Packing & Distribution.
Salaries
Posted range
$125K/yr – $130K/yr
Taken straight from the job posting.
The middle of this range ($128K) is 13% below the median base salary for Senior Brand Manager roles in the United States ($147K).
Senior Brand Manager median pay in the United States
Most pay falls between $122K and $160K. Based on 76 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~3
News about Bel Group
Links
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