Global Influencer, PayPal

Responsibilities

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices
• Own PayPal’s global influencer and creator strategy, establishing the role creators play within the broader marketing ecosystem and developing scalable approaches that can flex across priority markets, audiences and business objectives.
• Oversee creator programs end-to-end, from strategic development, talent identification and vetting through briefing, contracting, content development, approvals, activation, amplification and measurement.
• Build and manage a diverse creator ecosystem, identifying the right mix of established influencers, emerging creators, cultural voices and long-term brand partners to support PayPal’s priorities.
• Develop always-on and campaign-based creator programs that move beyond one-off partnerships and establish deeper, more consistent relationships with creators and their communities.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• Approximately 8+ years of experience in influencer marketing, creator strategy, social media, integrated marketing or related disciplines.
• Deep expertise in the creator economy: understands how creators build communities, how platforms and creator behaviors are evolving, and what makes brand partnerships feel authentic rather than transactional.
• A strong strategist: able to translate business, brand and audience priorities into a clear influencer and creator strategy and articulate the role creators should play within a broader marketing ecosystem.
• Audience-led: uses audience, cultural and performance insights to determine where and how PayPal should show up and which creators can most credibly connect with priority audiences.
• Globally minded: able to develop strategies that scale globally while recognizing the cultural nuances that make creator marketing effective in individual markets.
• Experienced managing agencies and external partners: able to set a high bar for strategy, creative and execution while holding partners accountable for performance.
• A natural collaborator: able to build strong relationships across Social, Brand, Integrated Marketing, Communications, Legal, Compliance and regional teams.
• Comfortable operating in complexity: able to balance global strategy with market needs and manage multiple high-profile initiatives simultaneously.
• A proactive leader: sees opportunities, develops a point of view and moves work forward rather than waiting for direction.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.