Global Head of Brand & Advertising, Senior Vice President

Responsibilities

• Brand Strategy and Governance
• - Define and govern State Street's global brand strategy, including positioning, brand architecture, messaging, visual identity, and standards.
• - Establish a differentiated enterprise narrative that connects State Street's strategy, capabilities, and client value across businesses and markets.
• - Own brand and advertising strategy for our core businesses, ensuring each has a distinctive, well-defined presence that reflects its specific clients and growth objectives while reinforcing one coherent enterprise brand.
• - Serve as the keeper of audience insight and brand health measurement, ensuring decisions across the function are grounded in a genuine, current understanding of how our audiences think, feel, and choose.
• - Leverage market intelligence, customer insights, and research to strengthen brand relevance, differentiation, and business impact.
• - Serve as a strategic advisor to senior leaders on brand strategy, reputation, and market positioning.
• Creative and Brand Experience Leadership
• - Lead State Street's Brand & Creative function, establishing a compelling and consistent expression of the brand across channels, audiences, and experiences.
• - Build and modernize our creative studio into a best-in-class capability, expanding our strength in interactive formats, video production, and thoughtful use of AI-enabled creative tools, while elevating client engagement and executive visibility.

Requirements

• 15+ years of senior leadership experience spanning brand strategy, creative, advertising, integrated marketing, sponsorships, events, and/or communications.
• Proven track record building and scaling global brands within large, complex, matrixed organizations.
• Deep expertise in brand strategy, creative development, advertising, media investment, and agency leadership, with real command of audience insight and brand health measurement.
• Experience building modern creative capabilities, including video, interactive, multimedia, content production, and enterprise storytelling, with fluency in how AI is changing creative production.
• Demonstrated success connecting brand investment to measurable business, client, and marketing outcomes, including strong analytical rigor in paid media performance.
• Strong commercial orientation, using customer insight, analytics, and market intelligence to guide decisions and investment priorities.
• Exceptional executive presence, communication, and stakeholder management skills, with proven ability to influence at the most senior levels.
• A genuine passion for storytelling and a track record of inspiring teams to produce work that is both ambitious and disciplined.
• Experienced people leader with a track record of building high-performing, diverse, and collaborative global teams spanning brand strategists, media planners, and creative talent.
• A hands-on leader, equally comfortable setting strategy and rolling up their sleeves to support execution.

Preferred

• Institutional financial services experience preferred.