Global Experiential Marketing Manager

Responsibilities

• Spearhead US and select global experiential marketing strategies, driving high-impact initiatives from concept through execution.
• Oversee the end-to-end lifecycle of sponsorships and partnerships, leading property identification, strategic alignment, commercial negotiations, and on-site brand experiences.
• Drive end-to-end event-based strategy defining target audience segments, determining optimal event formats and scale, and establishing clear measurement frameworks to drive business impact.
• Serve as the steward of Waymo’s brand vision, translating brand strategy into immersive, world-class experiences that foster public trust in autonomous technology.
• Lead event sponsorship deal structuring and contract negotiations partnering with cross-functional partners, legal and finance teams to maximize asset value, ensure favorable commercial terms, and protect brand interests across all agreements.
• Mobilize leadership and cross-functional teams behind event priorities, securing rapid approvals through clear, proactive communication to execute at speed.
• Manage program budgets with attention to detail, optimizing resource allocation and vendor negotiations to deliver premium activations with high cost-efficiency.

Requirements

• 10+ years in an event specific role leading high-impact experiences in the US.
• Deep knowledge of the region’s experiential landscape, with a strong understanding of regional event industry trends and audiences.
• Extensive experience navigating the event sponsorship ecosystem, with a proven ability to evaluate value, negotiate high-stakes agreements, and oversee seamless on-site asset delivery.
• Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
• A roll-up-your-sleeves mentality with the flexibility to jump into operational, creative, or logistical functions to keep projects moving forward as we scale the team.
• A natural ability to balance high-level strategy with hands-on tactical execution, seamlessly pivoting across shifting priorities and expanding project scopes.
• 30% - Willing to travel globally as required

Preferred

• Global sponsorship experience.
• Experience in the autonomous vehicle, mobility, or a similarly highlyregulated, pioneering technology sector.
• Experience thriving in a fast-paced, high-growth environment.