Responsibilities

• Ecommerce Strategy & Execution (Western Markets Focus): lead ecommerce strategy and execution across Amazon US, Amazon EU, and marketplace/retailer channels where relevant
• Own core ecommerce performance levers: traffic, conversion, AOV, and retention
• Manage end-to-end Amazon business operations including assortment planning, pricing and promotion strategy, and product launches and lifecycle management
• Amazon Acceleration & Europe Expansion: accelerate Amazon US growth via content optimization, search and conversion optimization, and retail media coordination
• Lead Europe entry strategy: prioritize markets (e.g., UK), define go-to-market roadmap, and coordinate launch readiness across supply chain, marketing, and compliance
• Ensure strong operational setup: inventory planning, vendor/seller model optimization, and marketplace governance
• Commercial & Operational Execution: drive marketplace fundamentals including assortment, pricing architecture, and promotion planning; launch excellence for new products and campaigns
• Optimize onsite experience: PDP content, imagery, brand store, and merchandising
• Partner with Global GTM, Supply Chain, and Finance to ensure demand planning accuracy, inventory health, and margin discipline
• Performance & Growth Management: track traffic, conversion, AOV, ROAS, and retention; identify growth opportunities through data-driven insights, benchmarking, and platform analytics; align with performance media and CRM to improve acquisition and lifetime value