Responsibilities

• Own the Enterprise demand motion end-to-end, from strategy and demand creation through pipeline acceleration and expansion readiness.
• Design and execute Account-Based Marketing (ABM) and Account-Based Selling (ABS) programs for 1:many and 1:few with a roadmap to scale to 1:1, aligned to enterprise account tiers, buying committees, and sales motions.
• Drive inbound, outbound, and account-centric programs that generate Sales-accepted pipeline with strong conversion quality.
• Partner closely with Enterprise Sales to align demand programs to account priorities and pipeline goals.
• Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline velocity.
• Partner with Sales to design and execute curated field and hybrid experiences (e.g., executive dinners, roundtables, private briefings, regional events).
• Plan and execute partner co-marketing programs to drive net-new enterprise demand and pipeline creation.
• Collaborate with Partnerships and Product Marketing to build joint campaigns, events, content, and offers with strategic partners.
• Ensure partner programs are tightly aligned to enterprise account strategies and regional priorities.
• Measure partner-sourced and partner-influenced pipeline impact and continuously optimize for scale and efficiency.