Responsibilities

• Pipeline Generation - Plan and deliver webinars that educate prospects and generate qualified leads. - Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments. - Plan and execute account-based marketing (ABM) programs targeting strategic accounts. - Identify and prioritize target accounts in partnership with Sales. - Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support. - Own campaign calendars and execution from planning through measurement.
• Marketing Automation - Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting. - Manage lead routing and campaign attribution within HubSpot. - Continuously optimize campaign performance based on conversion metrics and pipeline impact.
• Sales & SDR Enablement - Partner closely with Marketing to translate messaging into executable campaigns. - Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs. - Ensure marketing campaigns and SDR outreach are tightly coordinated. - Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.
• Measurement & Optimization - Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue. - Analyze campaign performance and recommend optimizations based on data. - Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness. - Manage marketing budgets to maximize pipeline generation and return on investment.

Requirements

• 5+ years of B2B demand generation experience
• Experience building integrated campaigns for SaaS products
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance
• Demonstrated success generating measurable pipeline through multi-channel marketing programs
• Experience with account-based marketing (ABM)
• Strong experience with HubSpot
• Experience partnering closely with SDR and sales organizations
• Strong analytical skills with experience measuring campaign ROI and pipeline performance
• Excellent project management and organizational skills
• Ability to manage multiple campaigns simultaneously

Preferred

• Experience marketing to retailers or physical security technology buyers, preferrable