Global B2B & Product Marketing Specialist - Small and Medium Enterprises

Miami, FL (On-site)

$73K/yr – $135K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and drive global SME marketing programs, events, and content across multiple workstreams; create sales enablement and thought leadership assets; and optimize performance through cross-functional collaboration with product, regional teams, and partners.

  • Lead flagship events and customer experiences
  • Manage web content and content amplification
  • Track results to inform optimization

Job Description

Responsibilities

  • Support the development and execution of global marketing initiatives across the SME portfolio, with a focus on SME Loyalty offerings.
  • Lead the delivery of flagship client events, executive engagement opportunities, and customer experiences.
  • Manage global SME web content and support digital marketing and content amplification efforts.
  • Develop customer-facing sales enablement and marketing assets, including presentations, thought leadership, videos, and other supporting collateral.
  • Coordinate with product, regional marketing, communications, and agency partners.
  • Manage project plans, timelines, stakeholder reviews, and deliverables across multiple workstreams.
  • Track results and summarize performance to support optimization and planning.

Requirements

  • 4+ years of experience in B2B marketing, product marketing, product management, or related field.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Comfortable operating in a dynamic and evolving environment and collaborating with stakeholders across functions, regions, and levels of the organization.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Naturally curious with a willingness to learn about new products, customer segments, and market trends.
  • Collaborative team player with a proactive mindset and strong sense of accountability.
  • Experience within financial services, payments, fintech, or technology industries is a plus

Benefits

  • Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Salaries

Posted range

$73K/yr – $135K/yr

Taken straight from the job posting.

The middle of this range ($104K) is 22% above the median base salary for Product Marketing Specialist roles in the United States ($85K).

Product Marketing Specialist median pay in the United States

$85K/yr

Most pay falls between $76K and $93K. Based on 57 salaries.

See all Mastercard salaries

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K