Georgia Boot Marketing Intern at Rocky Brands, Inc. | Nelsonville, OH

Rocky Brands, Inc.

Georgia Boot Marketing Intern

Nelsonville, OH (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 months ago

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Job Summary

Drive social media strategy and execution for a classic consumer brand across major platforms, owning content, engagement, and campaigns to grow brand equity and sales.

Own social content creation and scheduling across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Must-have: Enrolled in a four-year degree with hands-on social platform experience.
Standout: Proficiency with Hootsuite and analytics to optimize campaigns.

Job Description

Responsibilities

Provide social news and trend insights; share best practices for social interaction and social commerce.
Professionally represent the Rocky Brand portfolio online.
Manage and grow our social media community by fostering engagement, promoting relevant content, and monitoring messages and comments across all platforms.
Participate in and manage social channels such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok.
Oversee day-to-day operations for Social Media initiatives; manage deadlines and make sure the team/projects meet deadlines.
Create and post relevant text, images, and videos on the appropriate Social platforms using a content calendar to plan and schedule posts in advance.
Ability to quickly learn and navigate the Hootsuite platform to manage and schedule social content is required.
Collaborate with other internal teams to develop and execute strategic social media plans in conjunction with E-Commerce objectives.
Help develop and implement well throughout and strategic marketing plans and campaigns to drive brand equity, increase sales, create awareness and maintain strong brand perceptions across all channels.
Assist in the end-to-end implementation for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company’s market share.

Rocky Brands, Inc.

3.2 Glassdoor

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Dedham, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth. To view our products, please visit: www.RockyBoots.com www.LehighOutfitters.com www.DurangoBoot.com www.GeorgiaBoot.com www.MuckBootCompany.comwww.XTRATUF.comwww.4eursole.com For career opportunities with Rocky Brands, Inc., please visit our corporate website: http://www.RockyBrands.com/careers AA/EOE – M/F/vets/disability

Founded in 1932

Nelsonville, Ohio, USA

496 employees (30 in marketing)

linktr.ee/rockybrandsinc

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