Responsibilities

• Digital Strategy & Content Creation (85%) • Execute & Manage: Alongside the team, you will build and maintain cross-platform social media strategies and comprehensive content calendars. Develop copywriting skills in caption writing across all channels. Manage and organize all Laura’s Gourmet content between iPhone storage, DropBox and Google Drive.
• Digital Strategy & Content Creation (85%) • Content Production: Produce platform-specific posts, stories, high-energy videos and live coverage leveraging current trends and audio.
• Digital Strategy & Content Creation (85%) • Community & Influencers: Drive follower growth, manage timely brand appropriate interactions and scale our influencer partnership, collaboration and affiliate programs.
• Digital Strategy & Content Creation (85%) • Analytics: Track key digital performance metrics and generate monthly reports with actionable insights.
• Field Marketing & Community Involvement (15%) • Face of the Brand: Serve as the lead brand ambassador and public-facing representative at community events, tastings and retail activations.
• Field Marketing & Community Involvement (15%) • Community Partnerships: Actively manage and help scale partnerships and relationships with community partners. This will be done on both a national level through social media plus through locally supported community groups and partnerships.
• Field Marketing & Community Involvement (15%) • On-Site Content Capture: Continuously capture high-quality, authentic media and behind-the-scenes content while attending and managing events.
• Field Marketing & Community Involvement (15%) • Event Support & Logistics: Assist with logistical setup, coordination, vendor interaction, and physical material management for all scheduled field marketing initiatives. Local Trade show support, booth setup and break down and marketing support during show.