FSI Analyst Relations Lead, Industry Analyst Relations

Responsibilities

• Lead the global analyst relations strategy for AWS's Financial Services Industry practice, developing and executing programs that strengthen AWS's positioning with key industry analysts such as Gartner, Forrester, Celent, and IDC.
• Build and maintain relationships with financial services industry analysts, coordinating briefings, inquiry sessions, and advisory engagements that clearly communicate AWS's value, and impact to financial institutions.
• Partner with cross-functional stakeholders including product marketing, sales, public relations, and FSI business teams to align messaging priorities, negotiate resourcing, and deliver integrated analyst relations plans.
• Establish workflows, performance metrics, and reporting mechanisms to measure analyst sentiment and program effectiveness, using data to optimize engagement strategies and communicate results to leadership.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments and restricted stock units (RSUs) included in the Amazon package