Senior Analyst Relations Manager

Responsibilities

• Own and execute Fortra's analyst relations strategy to strengthen relationships with key industry analyst firms.
• Build and maintain senior-level relationships with analysts at Gartner, Forrester, IDC, and other relevant research organizations.
• Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
• Prepare and advise executives and subject matter experts for analyst engagements by developing messaging, presentations, and briefing materials.
• Serve as a strategic partner to Product Marketing and Product Management to understand product roadmaps, market positioning, and competitive differentiation.
• Collaborate with Executive Leadership to communicate corporate strategy and business priorities to the analyst community.
• Monitor analyst research, market trends, and competitive intelligence, sharing actionable insights with internal stakeholders.
• Lead Fortra’s participation in analyst research, including Magic Quadrant®, Wave™, MarketScape, and similar evaluations, where applicable.
• Establish and track analyst engagement activities and measure program effectiveness through defined success metrics.
• Partner with PR, Content, Web, and Design teams to ensure consistent external messaging across analyst-facing communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Approximately 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function.
• Demonstrated experience in the cybersecurity industry, preferably with a cybersecurity vendor or adjacent B2B technology company.
• Established relationships with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations, with the ability to independently initiative and manage analyst engagements.
• Strong written and verbal communication skills with the ability to present complex technical concepts and provide counsel to executive and analyst audiences.
• Excellent relationship management, stakeholder engagement, and executive presence skills, with the ability to manage multiple priorities while exercising sound judgment and ownership.

Preferred

• Experience owning or helping to build an analyst relations program within enterprise software, cybersecurity, or SaaS.
• Experience leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.
• Familiarity with competitive intelligence and market research methodologies

Benefits

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program