Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI-enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Requirements

• 3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
• Familiarity with Salesforce, Adobe, or related MarTech platforms.
• Strong problem solving, executive communication, and stakeholder management skills.
• Experience working across strategy, data, technology, and design teams.
• Bachelor's degree required; advanced degree preferred.

Benefits

• Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
• - Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• - Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• - Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• - Life and disability insurance
• - Employee assistance programs
• - Other benefits as provided by local policy and eligibility