Responsibilities

• Design, develop, and execute omnichannel strategies that build and engage target audiences while delivering measurable outcomes aligned to client business objectives.
• Drive insight-led initiatives that position the agency at the forefront of healthcare media, engagement, and technology.
• Introduce innovative approaches that enhance client outcomes and differentiate our work in the market.
• Serve as a client-facing subject matter expert on omnichannel strategy and the role it plays across the PESO (Paid, Earned, Shared, Owned) ecosystem.
• Translate customer, channel, and market insights into actionable strategic recommendations.
• Lead end-to-end omnichannel strategy development, campaign planning, execution, and optimization.
• Facilitate client and cross-functional workshops to align stakeholders around audience strategy, customer journeys, and activation approaches.
• Develop data-driven strategies that influence human behavior and improve engagement outcomes.
• Leverage analytics and customer insights to optimize targeting, channel mix, and investment allocation.
• Identify key leverage points across the customer journey to maximize engagement and brand impact.

Requirements

• 8+ years of experience in omnichannel strategy, media strategy, engagement strategy, customer experience, communications planning, or related disciplines within healthcare, pharmaceutical, life sciences, or similarly regulated industries.
• Proven expertise in omnichannel marketing and customer journey strategy across digital, social, programmatic, CRM, owned, earned, and paid channels.
• Strong understanding of customer journeys, audience engagement, media strategy, and omnichannel activation.
• Ability to interpret complex data and translate insights into strategic recommendations.
• Demonstrated success leading integrated strategic initiatives that drive measurable business outcomes.
• Experience guiding and inspiring cross-functional teams in a collaborative environment.
• Exceptional communication, presentation, and client relationship skills.

Preferred

• Experience contributing to business development, new business pursuits, or agency growth initiatives is preferred.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.