Responsibilities

• Own the day-to-day strategic direction, bringing cultural intelligence into every brief, recommendation, and creative conversation by communicating complex technical topics in accessible and culturally relevant ways to a variety of audiences across platforms that prioritize organic reach.
• Develop insights to concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content across multiple productions.
• Partner with creative and production teams daily to maximize organic views.
• Scan the social landscape (AI, Corporate Culture) daily to identify real-time cultural signals and formats, to enable timely brand responses.
• Identify and educate the team on emerging voices in the Tech and AI space.
• Maintain deep knowledge of AI and Tech creators - from Substack legends to YouTube demo teachers - to co-create content with built-in credibility.
• Manage junior team members in synthesizing platform intelligence, pushing toward human, culturally grounded insight over raw performance data and metrics recaps.
• Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
• Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.

Requirements

• Experience in brand strategy, social strategy, cultural strategy, or a related advertising or publishing environment.
• Strong leadership experience, recognized for the ability to balance mentorship and team empowerment while ensuring quality strategic output.
• A genuine finger on the pulse of AI and an understanding of the ever-changing, always-on conversations. You don’t just find the news; you understand the underlying features and how to speak authentically to end users who have limited AI fluency.
• A deep network in the culture of Tech and AI: connected to the right communities, subreddits, and events.
• Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
• The ability to spot early cultural signals and translate them into strategic value for clients.
• Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
• A strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.