Responsibilities

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Requirements

• 8-15 years of relevant experience in consulting, digital services, or industry roles
• Experience driving the growth of marketing strategy & marketing transformation initiatives, along with deep customer engagement - ideally within a consulting environment
• Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including:
• MarTech platforms (e.g., Salesforce, Adobe)
• Customer data, segmentation, and personalization
• Omnichannel engagement and campaign execution
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management

Preferred

• Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
• Familiarity with agile marketing practices and innovation frameworks
• Additional consulting or advisory experience

Benefits

• Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
• - Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• - Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• - Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• - Life and disability insurance
• - Employee assistance programs
• - Other benefits as provided by local policy and eligibility