frog, Consultant / Senior Consultant - Marketing Strategy & Transformation

Dallas, TX (On-site)

$100K/yr – $160K/yrSenior Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and contribute to marketing transformation workstreams, shaping operating models, data‑driven strategy, and MarTech-enabled initiatives while collaborating with cross‑functional teams to deliver client-ready analyses and recommendations.

  • Manages end-to-end workstreams and client deliverables
  • Influences MarTech strategy and AI-enabled marketing use cases

Job Description

Responsibilities

  • Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
  • Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
  • Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
  • Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
  • Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Requirements

  • 3-7 years of relevant experience in consulting, digital services, or industry roles
  • Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including:
  • MarTech platforms (e.g., Salesforce, Adobe)
  • Customer data, segmentation, and personalization
  • Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management

Preferred

  • Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience

Benefits

  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility
Capgemini Invent logo

Capgemini Invent

3.8 Glassdoor

Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group, a global business line that combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build what’s next for their businesses.For more information: http://www.capgemini.com/invent. Follow us on Twitter @CapgeminiInvent.

Paris, Île-de-France, FRA
17K employees
78% recommend to a friend
84% CEO approval

Salaries

Posted range

$100K/yr – $160K/yr

Taken straight from the job posting.

See all Capgemini Invent salaries

Marketing Team

Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3.8M
Traffic Source Mix
Search
31.4%
Direct
47.3%
Referral
14.1%
Social
5.8%
Paid
1.3%

Headcount Trend

Current headcount: ~16.8K

Recent News