Responsibilities - Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components - Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working - Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement - Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members - Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams - Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes - Lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end Requirements - 3-7 years of relevant experience in consulting, digital services, or industry roles - Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment - Proven ability to lead workstreams and deliver engagements independently, end‑to‑end - Strong expertise in marketing operating model design and implementation - Understanding of modern marketing ecosystems, including: - - MarTech platforms (e.g., Salesforce, Adobe) - - Customer data, segmentation, and personalization - - Omnichannel engagement and campaign execution - Experience working across strategy, data, and technology teams - Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management - Experience managing and developing team members - Bachelor’s degree required; advanced degree (e.g., MBA) preferred Nice to have - Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions) - Familiarity with agile marketing practices and innovation frameworks - Additional consulting or advisory experience Benefits - Capgemini offers a comprehensive benefits package to all regular, full-time employees, including vacation, holidays, personal days, sick leave, medical/dental/vision coverage, retirement plans (e.g., 401(k) in the US, RRSP in Canada), life and disability insurance, and employee assistance programs.