Freelance Social Media + Content – Fine'ry Mens

Responsibilities

• Lead the planning and execution of monthly social content, partnering with the in-house creative studio to concept, brief, and produce 20–25 Instagram feed assets and 10–15 Instagram Stories per month, ensuring content aligns with brand priorities, social trends, and performance insights.
• Serve as the on-camera face for content across social channels.
• Create, shoot, and edit high-quality short-form video content optimized for Instagram, TikTok, and other relevant platforms.
• Develop content that authentically resonates with male audiences across fragrance, grooming, lifestyle, sports, fashion, and culture.
• Collaborate with the Fine'ry Mens team to execute content briefs, campaigns, and creator-led concepts.
• Stay ahead of emerging social trends, creator formats, memes, and platform best practices.
• Deliver polished, engaging content that drives awareness, engagement, and community growth.

Requirements

• Proven experience creating social-first content for brands, agencies, or personal creator channels.
• Strong understanding of male audiences and the evolving men's social media landscape.
• Comfortable and confident appearing on camera with a relatable, authentic presence.
• Skilled in all aspects of content creation, including filming, editing, and post-production.
• Deep understanding of Instagram, TikTok, and emerging social platforms.
• Ability to identify and capitalize on cultural moments, trends, and creator behaviors relevant to men's audiences.
• Strong storytelling, communication, and creative ideation skills.
• Ability to work independently and manage multiple content projects simultaneously.
• Experience within men's grooming, fragrance, personal care, fashion, or lifestyle brands is preferred but not required.

Preferred

• Bonus points for content that showcases an understanding of men's lifestyle, grooming, fragrance, fashion, sports, or culture.