Responsibilities

• Write acquisition, upsell and lifecycle CRM email that aligns with strict brand guidelines to support retention and revenue goals
• Develop landing page and website copy optimized for conversion.
• Write and edit copy for direct mail programs across a range of formats
• Write and test copy for paid and organic social, iterating quickly based on performance data.
• Translate creative briefs and brand guidelines into copy across multiple client accounts and voices.
• Collaborate with designers and strategists on concepting and A/B test ideas.
• Use performance data (CTR, CVR, ROAS) to inform revisions and future copy direction.
• Manage your own workload across concurrent projects and deadlines.

Requirements

• 3–5+ years of copywriting experience, with a portfolio demonstrating direct-response or performance marketing work.
• Proven ability to write for paid social, digital ads, email, and/or landing pages.
• Comfort working from data — you make strategic copy choices to help ensure we hit our clients' CTR, CVR and ROAS
• Strong grasp of brand voice adaptation; you can write in someone else's voice, not just your own.
• Experience juggling multiple clients or brands at once.
• Self-directed and deadline-driven; comfortable with a remote, freelance workflow.

Preferred

• Agency or in-house creative team experience is a plus.