Freelance Brand Designer

New York City, NY (Remote)

Salary Not AvailableMid Level2+ years expPart time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and evolve scalable brand identities while ensuring consistency across all materials and channels.

  • Build foundational assets and long-lasting visual systems
  • Guard brand guidelines and translate DNA across digital and print

Job Description

Responsibilities

  • Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
  • Create, systematically organize, and deliver necessary variations of core brand elements
  • Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits
  • Build scalable, long-lasting visual systems that align with modern design standards
  • Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums

Requirements

  • At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
  • Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV
  • A strategic, detail-obsessed mindset focused on long-term brand equity
  • Strong dedication to visual consistency and functioning as a true brand gatekeeper
  • Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
  • English proficiency: Upper-intermediate (B2) or above (required)
  • Project time expectations: For this project, tasks are estimated to require around 10-20 hours per week during active phases, based on project requirements.
  • Technical Skills (Essential): Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems
  • Technical Skills (Essential): Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets
  • Technical Skills (Essential): Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials

Preferred

  • Bachelor's or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
Mindrift logo

Mindrift

Welcome to Mindrift — a space where innovation meets opportunity. We’re a pioneering platform dedicated to advancing the field of artificial intelligence through collaborative online projects. Our focus lies in creating data for generative AI, offering a unique chance for freelancers to contribute to AI development from anywhere, at any time.At Mindrift, we believe in the power of collective intelligence to shape the future of AI. Our platform allows users to dive into a variety of tasks — ranging from creating training prompts for AI models to refining AI responses for greater relevance.Let’s build the future of AI together, one task at a time.

2.1K employees (211 in marketing)

Traffic Signals

Monthly Visitors
119.5K
Traffic Source Mix
Search
41.3%
Direct
44.5%
Referral
8%
Social
4.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
211 (10% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1