Freedom Integrated Marketing Vice President

Responsibilities

• Lead the planning, launch, and strategy for integrated marketing campaigns for Freedom cardmembers.
• Set portfolio brand strategy grounded in insights and best in class creative: Own the holistic customer brand strategy for key products by defining positioning, audience, brand architecture, and long range priorities, combining quantitative and qualitative insights into a clear point of view that elevates the work beyond campaign execution
• Lead integrated planning across partners by translating strategy into cohesive integrated plans across channels, aligning internal partners and external agencies around shared objectives and measurable outcomes
• Craft crisp, clear, and actionable briefs for our key partners to develop effective and measurable marketing
• Develop distinct, portfolio-specific marketing strategies while identifying opportunities to scale capabilities, learnings, and best practices across Freedom and Slate.
• Collaborate with Analytics, Product, Finance, Legal, Controls, and other cross-functional teams to build business cases and execute compliant marketing programs.
• Design and maintain channel and campaign roadmaps that support growth, engagement, retention, and efficiency.
• Establish and drive a test-and-learn agenda to refine marketing strategies, customer experiences, messaging, and channel execution.
• Monitor campaign performance and analyze key customer and business metrics.
• Manage multiple complex initiatives and prioritize resources to meet deadlines and business objectives.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum 7 years of experience in marketing, brand management, relationship management, advertising, or a related discipline.
• Experience developing strategic, cross-functional marketing plans and a passion for the industry
• Proven ability to build relationships and drive outcomes in a matrixed organization.
• Proactive, customer-focused, and results-driven approach.
• Ability to manage multiple complex initiatives and competing priorities simultaneously.
• Strong collaborator with the ability to influence across functions and levels.
• Exceptional written, verbal, and executive communication skills.
• Skilled at interpreting data and translating insights into strategic recommendations.
• Comfortable operating in a fast-paced environment with evolving priorities.

Preferred

• Experience in financial services, credit card marketing, or consumer portfolio marketing.
• Background in agency management or creative leadership.
• Familiarity with customer lifecycle, engagement, retention, and journey strategies.
• Experience presenting recommendations and business results to senior leadership.
• Knowledge of digital and traditional marketing channels.
• Experience applying test-and-learn methodologies and performance optimization.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.