Free People Social Media Associate

Responsibilities

• Content Planning & Channel Ownership
• Own the planning, development, and execution of a core channel content calendar, ensuring a consistent and strategic cadence of content
• Manage campaign content in partnership with the broader social team, ensuring cross-functional stakeholders receive the assets and support they need on schedule
• Write clear, compelling copy that reflects the Free People brand voice across all touchpoints
• Creative Development & Video Production
• Develop social-first content plans in advance of shoots, maximizing the value of limited time on set to capture engaging, entertaining content
• Lead creative ideation for social initiatives and present new concepts to the team
• Oversee the production of social video concepts from initial idea through final edit
• Create original content independently, including appearing on camera when the concept calls for it
• Provide on-site content coverage for travel and brand events

Requirements

• 2-3+ years of brand/agency experience involving hands-on social media experience, with a demonstrated track record of concepting and producing social-first projects across various platforms
• Bachelor's degree in Marketing, Business, Communications, Media Production, or a related field
• Experience in the fashion, wellness, or lifestyle space is a plus
• Proven ability to plan content strategically ahead of production and execute efficiently on set
• Experience developing creator briefs and managing collaborations with creators, partners, and production teams
• Exceptional copywriting skills and a strong understanding of brand voice
• Advanced video editing skills and a sharp eye for pacing, storytelling, and polish
• Working knowledge of graphic design fundamentals
• Proficiency with social media scheduling, analytics, and project management tools
• Confidence on camera and the interpersonal skills to engage others in content creation

Preferred

• Experience in the fashion, wellness, or lifestyle space is a plus

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits