Franchise Marketing Manager

Responsibilities

• Franchise Marketing Support
• Serve as the primary point of contact for Franchise Partners
• Support rollout of marketing initiatives, tools, and campaigns across the franchise system
• Support Franchise Partners in adapting national campaigns for their local markets
• Help Franchise Partners understand and use brand marketing tools, templates, and programs
• Local Campaign Execution & Digital Marketing Support
• Assist in developing and maintaining local marketing calendars that align with seasonal campaigns and program priorities
• Research, establish, and support local-level partnerships, vendors, or promotional opportunities
• Develop and update local-level marketing how-to guides, playbooks, and training materials
• Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings

Requirements

• Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
• A bachelor’s degree in a related field (including marketing, communications, business management & advertising, etc.)
• Strongly Preferred: experience working in a multi-location or franchise environment
• Salesforce Marketing Cloud experience, including general SQL knowledge
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Proficiency in capturing content for social media (basic photography and video)
• Collaborative and creative problem-solving skills
• Highly organized and detailed, even at a fast pace
• Ability to grow – accepts new challenges, and improves from feedback

Preferred

• Experience working in a multi-location or franchise environment
• Salesforce Marketing Cloud experience, including general SQL knowledge
• Tech savviness
• Professional curiosity and the ability to leverage working knowledge for better success

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off