Responsibilities

• Partner with franchisees to understand business goals, local market dynamics, and growth opportunities.
• Develop and oversee localized marketing plans aligned with brand strategy and revenue objectives.
• Provide ongoing coaching and direction to franchisees on marketing execution and priorities.
• Hold franchise partners accountable to agreed-upon marketing plans, timelines, and performance expectations.
• Serve as the primary marketing point of contact for assigned franchise locations.
• Support franchisees in planning and executing local marketing initiatives including digital, partnerships, events, and community activations.
• Guide budget allocation and channel strategy to maximize ROI.
• Assist with grand opening marketing plans and local launch execution.
• Ensure brand standards and messaging consistency across all franchise marketing efforts.
• Monitor key performance metrics including new clients, campaign performance, lead generation, and local engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3+ years of marketing experience, preferably within franchise, retail, hospitality, or multi-location environments.
• Strong understanding of local marketing, digital channels, and campaign execution.
• Experience managing multiple stakeholders or client relationships.
• Data-driven mindset with ability to translate insights into action.
• Excellent communication and relationship-building skills.
• Strong organizational skills with ability to manage multiple markets and priorities simultaneously.
• Comfortable balancing coaching with accountability.
• Must be willing to work in-office Monday–Friday.
• Ability to travel periodically for grand openings and key events.

Nice to Have

• Familiarity with franchise business models is strongly preferred.

Benefits

• Health Insurance
• Paid Time Off (PTO)
• Short Term Disability
• 401(k)
• Discount of Services and Products